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CTV key to reaching affluent banking consumers: Anoop Manohar, Axis Bank
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the b...
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The Power of Packaging and Design, The Drivers of Consumer Choices
Kunal Sharma, Head of Marketing and Business Head - Modern Trade and Ecommerce at KRBL Limited writes about
DIGITAL
CTV key to reaching affluent banking consumers: Anoop Manohar, Axis Bank
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
OUT OF HOME
OOH shines bright this festive as inventory jumps 15-20%
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Harpic launches new Harpic Bathroom Ultra Cleaner with new campaign
The launch is Harpic’s biggest Innovation in bathroom cleaning in a decade with new campaign ‘Kaisa bhi ho daag, poora bathroom ULTRA saaf’ with Rohit Shetty as new brand ambassador
RADIO
Music Broadcast Limited redeems preference shares, pays Rs 107.63 crore
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
