From Kantara to KGF: How South studios are building franchise-led IP businesses Jan 15, 2026 11:40 AM
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand Jan 14, 2026 11:47 AM
The viral internet trends that reshaped India’s marketing and consumer culture i... Jan 2, 2026 5:54 PM
Communications landscape now demands precision, authenticity, and global-local a... Jan 2, 2026 5:48 PM
First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again Jan 9, 2026 11:57 AM
ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more Dec 24, 2025 2:15 PM
Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK Nov 20, 2025 10:34 AM
Gaurav Banerjee’s roll of the dice: Rebuilding SPNI in an era of consolidation 3 days ago Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, res...
Has AI moved beyond assisting commerce to controlling purchase decisions? 4 days ago Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaini...
OOH shines bright this festive as inventory jumps 15-20% 3 weeks ago From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming th...
Rs 644 crore in FY25: Government ad spends underscore Print’s power 4 days ago In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Music Broadcast Limited redeems preference shares, pays Rs 107.63 crore 5 days ago The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares