Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
The announcement was made at CES 2026
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
Vinod Thadani, Chief Growth Officer, Dentsu Media & CEO, iProspect and Rohan Mehta, CEO, FCB Kinnect, were the runners-up in this category
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Malhotra becomes the first Indian to be appointed to this position in the company.
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Dhunji S Wadia remembers Arun Nanda’s passion for horses, and how was resourceful and always ready to help
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose to associate with Sun TV
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on responsible gaming and more
Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong growth, new initiatives, focus on F&B and more
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
After investing heavily on content during and post pandemic, top streaming platforms seem have slashed their programming budget to half over the last two years, production houses told e4m
How WhatsApp Business delivered the right message in customer engagement
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
In its BSE filing, informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
Badam Amla's new film shows education's life-changing power
As per earlier reports, the platform was to be launched in July but the date got pushed to August
As per earlier reports, the platform was to be launched in July but the date got pushed to August
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
This integration will allow GTPL users access to DistroTV's streaming channels
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Reports say that Shergill appeared before MIB officials on September 3 following government summons
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Insider.in becomes the official ticketing partner in India for NODWIN Gaming’s key IPs, including DreamHack, NH7 Weekender, and Comic Con India
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
Industry observers say Meta’s new ad policy marks a significant step forward for the online gaming industry, particularly for MSMEs
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
The partnership is set to bring VerSe Innovation an additional $100M in revenue
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more
Rosh.Ai is an autonomous solutions (ADAS) company
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
Reports suggest that MeitY would soon take action against these offshore gaming platforms
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Sandberg was part of its latest round of funding led by Accel, which could reportedly raise the company’s valuation to $35 million
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be either removed or rationalised
Industry experts say that by permitting private channels to stream on Prasar Bharati’s OTT platform, the pubcaster is breaching guidelines for uplinking and downlinking of satellite TV channels
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English Journalism Conference 2024
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people tune in
Wojcicki, who led YouTube from 2014 to 2023, died of lung cancer
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
As per a report, the tech giants were targeting users aged between 13 and 17 in violation of Google's own guidelines
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
The conclave will address challenges and explore innovative solutions to enable a stronger sporting culture in India
The acquisition will be an all-cash transaction for the IP-based gaming studio
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
As per reports, the US court has said that Google has violated anti-trust laws and ‘spent dollars to become the default search engine worldwide’
Round expanded as Singapore-based EDBI joins the round
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
The combined entity is set to enhance Infibeam’s position in the digital finance aggregation space
Punjabi, Hindi and Tamil are some of the fastest-growing languages on Spotify in India
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
The alliance is aimed at gaining ground towards the acquisition of new players to build a community around Parallel
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Through insightful trend conversations with key fashion opinion leaders, Ajio and Vogue India will delve into the most pressing topics and emerging trends in the fashion world
The mandate will be managed by SW Network’s Delhi headquarters
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
Harshal lost his life in a road accident on July 29
According to the report, 93% Gen Z (online) use YouTube to consume content about the person or thing they’re a fan of at least weekly
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select news media organizations and not to all stakeholders
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
The statement was in response to an unstarred question about whether WhatsApp intends to shut down its services in the country due to govt directives to share user details
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news broadcasters
Prime Video will present exclusive global coverage of 66 regular-season NBA games
At e4m TechManch, WPP’s Dale Imerman addressed AI-powered immersive technologies
Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2
According to a Media Partners Asia report, the video entertainment economy is projected to reach $13 billion by 2028
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a marketing and engagement platform
Ad sales in the YouTube division rose 13% to $8.6 billion
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Monika Shergill, Vice President -Content and Policy Head, asked to appear before NCPCR on July 29
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.
Niraj Ruparel, Emerging Tech Lead at WPP & GroupM India, and Dale Imerman, VP of Immersive Technology & AI at WPP, shared insights on the ‘Future of Creative Tech’ at e4m TechManch 2024