Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Aditi Gupta Jul 1, 2024 8:59 AM

Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry

Aditi Gupta Mar 12, 2024 9:07 AM

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Aditi Gupta Nov 28, 2023 9:00 AM