Industry leaders to decode the next phase of CTV at e4m Connected TV Conference

The 4th edition of the e4m CTV Conference is set to take place in Mumbai on June 11, bringing together industry experts, marketers, advertisers and business leaders from across the media and advertising ecosystem. 

Driving the theme, 'Attention to Action: The Performance Era of CTV', the conference will bring together decision-makers and thought leaders to discuss trends that are likely to define the next phase of growth in the CTV ecosystem. The summit will also shine light on the growing role of Connected TV in driving measurable brand outcomes and audience engagement.

The conference is set to see the participation from leading voices in the advertising, media, streaming and technology sectors, who will discuss the evolving CTV landscape and the opportunities emerging in the digital video ecosystem. Industry stakeholders are expected to deliberate on how brands are increasingly shifting towards data-driven and performance-led CTV strategies and more.

The day-long conference will feature a mix of fireside chats, panel discussions and spotlight sessions covering a wide range of topics related to audience behaviour, ad innovations, measurement metrics, content consumption patterns and the future of premium video advertising. Experts will also share insights on how CTV is reshaping media planning and consumer targeting in India’s rapidly expanding digital market.

The conference is a great opportunity for marketers, advertisers, digital technology geeks who want to explore the impact of CTV advertising and what are the opportunities and challenges it poses in the future. It is expected to serve as a key platform for networking, knowledge-sharing and industry collaboration, as brands and platforms continue to explore new ways to connect with audiences in the performance era of Connected TV.