Feature News
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on responsible gaming and more
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
Global will be a collective platform, forming an exclusive alliance of independent agency partners
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
Global will be a collective platform, forming an exclusive alliance of independent agency
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
The total number of registered MSOs now stands at 850 as of August 31, 2024
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
Dhruv Dhawan, Head of Ad at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Devika Dayal, who reported to Mona Jain, former Chief Revenue Officer of News and ZMCL, had joined the 6 months back
In its BSE filing, informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By test 142%’
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
Beauty Trend Report 2024 was presented at Nykaa Best In Beauty Summit 2024
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy, the agency’s strategy in the APAC region and more
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the failure of the ZEE-Sony merger
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Harshit Sahni is now Cluster Revenue Head - Factual & Lifestyle, Eurosport, International Business - South Asia at Warner Bros. Disney
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
The media owners argue the BMC can’t bring a new policy for eight more years
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
The new TVC is part of the brand’s ‘Walk. Walk. Walk. Walk with Walkaroo’ campaign
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last 6 months alone
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency and data sharing within the present systems
Industry observers say Meta’s new ad policy marks a significant step forward for the online gaming industry, particularly for MSMEs
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
The partnership is set to bring VerSe Innovation an additional $100M in revenue
The share price of ZEEL jumped from Rs 135 to Rs 154.9 and closed at Rs 150.9 per share after it announced settling the merger dispute with Sony
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
The civic body has received 38 representations over the draft policy so far
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
The move may expedite CCI nod for the merger and also have a low impact on revenue, said a news report quoting media agency officials
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
The ticketing facilties will be available on the Paytm app during a transition period of up to 12 months
Swati Bhattacharya was previously the Creative Chairperson of FCB India
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
e4m Editor Tasmayee Laha Roy reflects on the withdrawal of the second draft of the Broadcast Bill and the concerns of the stakeholders
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Sanjay Singhal was ITC Limited's Chief Operating Officer for eight years
As per reports, WPP will now handle the creative duties of brands like Tresemme, Sunsilk and Pond's, while continuing to manage the Vaseline account
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Industry experts say that by permitting private channels to stream on Prasar Bharati’s OTT platform, the pubcaster is breaching guidelines for uplinking and downlinking of satellite TV channels
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
