LIC of India empanels RK Swamy, Mudra, DraftFCB+Ulka, JWT
Following a multi-agency pitch, Life Insurance Corporation (LIC) of India has finalised the empanelment of its agencies. They include RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. As per media report, LIC’s ad spends last year were in the region of Rs 100 crore.
Following a multi-agency pitch, Life Insurance Corporation (LIC) of India has finalised the empanelment of its agencies. They include RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. As per media report, LIC’s ad spends last year were in the region of Rs 100 crore.
An official statement put up on the LIC website confirms this development. The empanelment of the agencies is for a period of two years. This pitch was a periodical one as LIC reviews its ad agencies every two years.
The incumbent agencies were RK Swamy, Mudra, and DraftFCB+Ulka, which have retained the business and are joined by JWT India this time. However, JWT is not new to the LIC business as the agency had previously handled the account prior to the pitch called in 2007.
LIC’s products include insurance plans, pension plans, unit plans, special plans and group schemes. Ever since its inception more than 50 years ago, LIC has been using ‘trust’ as its brand premise.
