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Mother’s Recipe has called for a creative pitch. Triton Communications is the incumbent agency which has handled the brand’s account for 15 years.
Sanjana Desai, Executive Director of Mother’s Recipe, confirmed the development to exchange4media. Desai said, “We have called for a creative pitch and have already heard from a few agencies, but are yet to finalize who we want to work with.” She was tightlipped about the names of the agencies which are participating in the pitch.
Ali Merchant, Founder of Triton Communications, too confirmed that the brand informed them about their decision a month ago. He said, “We would also like to participate in the pitch, if given a chance, and I am sure, we will come out as the best one.”
The digital mandate of Mother’s Recipe is managed by Social Panga and Publicity Parlour is their media agency.