Ogilvy India launches new campaign for Mutual Funds on PhonePe
With this campaign, PhonePe reinforces its commitment to democratise financial services by combining technology, insight and storytelling to empower Indians to confidently own their investment journey
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Published: Mar 9, 2026 11:41 AM | 1 min read
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Ogilvy India has crafted a campaign for PhonePe’s Mutual Funds business, reinforcing its mission: to make investing simpler, smarter, and more accessible for millions across India.
Catering to a rapidly expanding demographic of digital-first users seeking intuitive financial solutions, PhonePe empowers consumers to confidently invest in Mutual Funds. This is made possible through the dedicated support of its expert team and proprietary CRISP scorecard, which meticulously analyses and recommends top funds, allowing even first-time investors to navigate their financial journey with confidence and ease.
Building on this commitment to making investing more approachable, PhonePe Mutual Funds has also introduced an interesting feature - the Daily Mutual Funds SIP - enabling investors to start with as little as ₹10 a day and cultivate a disciplined investment habit effortlessly.
To convey this proposition in a way that resonates and entertains, Ogilvy India has conceptualised a distinctive campaign, blending humour with deep cultural relatability.
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