Aatsi Desai Jasani
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Co-founder and Chief Business Officer of What Clicks, India's leading digital marketing audit firm
Guest Column: Struggles of being women in the ad industry: Aatsi Desai Jasani
Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.