Apoorv Chitnis
Strategist at Sideways
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Authors
Apoorv Chitnis is a strategist at Sideways
How brands should respond when people overweigh an uncertain future
Guest Column: Apoorv Chitnis, Strategist at Sideways, says all information in Covid times can be classified under four types of certainties
How retail brands can leverage Direct-To-Consumer space in a post-COVID world
Guest Column: Apoorv Chitnis, Strategist at Sideways, writes on the three major trends that businesses should consider