Ashvin Vellody
Partner, Deloitte India
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Authors
Ashvin Vellody is Partner, Deloitte India
Re-defining loyalty in the world remade by COVID-19
Guest Column: Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India, say brands need to rewrite the definition of loyalty by putting the customer’s interest first