Ashwiny Thapliyal
info@tune.com
Authors
Regional Head of Sales India & Southeast Asia, TUNE
Guest Column: The evolution of mobile marketing in 2018: Ashwiny Thapliyal, TUNE
As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?