Dr Ashita Aggarwal
Senior Professor of Marketing at Bhavan's SPJIMR
ashita.aggarwal@spjimr.org
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Authors
Senior Professor of Marketing at Bhavan's SPJIMR
Are marketers breaking or building gender stereotypes?
Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads