Authors

Dr Ashita Aggarwal

Senior Professor of Marketing at Bhavan's SPJIMR ashita.aggarwal@spjimr.org NA

Senior Professor of Marketing at Bhavan's SPJIMR

Are marketers breaking or building gender stereotypes?

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Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads

Dr Ashita Aggarwal & Rachna Wadhwa Jun 20, 2020 10:01 AM