Ganga Ganapathi
contact@epsilon.com
Authors
Vice President, Epsilon Agency
GC: 5 ways to use data to befriend millennials--Ganga Ganapathi
Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences