Laura Desmond
editor@exchange4media.com
@Laura Desmond
Authors
Notes from the Guest Editor’s Desk: Desmond writes on 4 new C’s that touch lives
As Guest Editor for exchange4media.com on October 20, 2010, Laura Desmond voiced her views on many developments pertaining to the industry. In this ‘Notes from the Guest Editor’s Desk’, she sites examples of companies such as Procter & Gamble and The Coca-Cola Company to elucidate that when ‘profit’ and ‘purpose’ need not be mutually exclusive.