Mandeep Malhotra
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@Mandeep Malhotra
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Guest Column: Budget 2015 – the safe debate: A Budget with no WOW, but hopes are alive
It's a pragmatic Budget but many of the actions outlined need to be closely watched as they will be interdependent. It should streamline progressive growth and bring in opportunities for risk-taking Indians, observes DDB Mudra Group’s Mandeep Malhotra
Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra
The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group
Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra
The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group
Long flight back from Cannes 2014
Mandeep Malhotra, President, DDB Mudra Group retraces his steps at Cannes 2014 with final impressions on the sessions, India's performance at the awards and the effervescent Gutter Bar
Cannes Lions Special: Learning with Cannes: Humans are contextual and they change
Raw information is meaningless, it's our brain which changes the same information into a positive or a negative state of affairs, says Mandeep Malhotra, President, DDB Mudra Group
Cannes Lions Special: Learning with Cannes: Must-dos for ad agency CEOs of the next generation
Give your people autonomy, believe in the business you're in and don't make numbers your primary responsibility, says Mandeep Malhotra, President, DDB Mudra Group, to ad agency CEOs
Cannes Lions Special: Learning with Cannes: The art of bringing a human connection to the digital world
Mandeep Malhotra, President, DDB Mudra Group, says his sole objective at Cannes is to get insights on how to humanize and personalize the data dump, which has piled up post the digitalization of our world
Guest Column: Hypocrisy prevails over brand briefs: Mandeep Malhotra
The President, DDB MudraMax - OOH, Retail & Experiential throws light on the games that brand managers play to garner hearts & rule minds, and stresses on making fans of a brand
Rewind 2013: "It was an uncertain year for Indian outdoor advertising"
Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category
Rewind 2013: "It was an uncertain year for Indian outdoor advertising"
Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category
"To deliver a fabulous customer experience, you have to end in a fabulous way"
Brands need to be able to address the barriers to purchase in the store environment by providing the right mix of brand theatre, says Mandeep Malhotra, President, Mudra Max
Guest Column: Marketers, it is time to think rural!
Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max
Mandeep Malhotra on how Nike’s ‘+’ matters…
Nike’s constant experiments of adding technology based service offerings brings value to consumers that can let it say, ‘Just did it’, writes the President of Mudra Max
Cannes virgin Mandeep Malhotra on technology, creativity & Microsoft
The President of DDB Mudra Max writes on the marketing principles Microsoft follows to become the “primary enabler of convergence for technology & creativity”
Guest Column: Life in the outdoor lane
“What really keeps us ‘outdoorians’ going is the dynamic nature of the business,” says Mandeep Malhotra of DDB MudraMax
Guest Article: Digital OOH: Faking it
What is perceived as digital OOH in India is actually just electronic media, says Mandeep Malhotra, President, DDB MudraMax