Pawan Jailkhani
guestcolumn@exchange4media.com
@Pawan Jailkhani
Authors
Rewind 2015: Guest Column: India is in the throes of an increase in multi-platform consumption: Pawan Jailkhani
Pawan Jailkhani, Chief Revenue Officer, 9X Media takes a look at the year gone by and the defining trends of 2015 . The launch of Broadcast Audience Research Council, Rise of the Multi-Platform Viewer, and Rise of the Long format ad films and Advertiser Sponsored Programme (AFP) are some of the key trends of 2015 writes Jailkhani.
Rewind 2015: Guest Column: India is in the throes of an increase in multi-platform consumption: Pawan Jailkhani
Pawan Jailkhani, Chief Revenue Officer, 9X Media takes a look at the year gone by and the defining trends of 2015 . The launch of Broadcast Audience Research Council, Rise of the Multi-Platform Viewer, and Rise of the Long format ad films and Advertiser Sponsored Programme (AFP) are some of the key trends of 2015 writes Jailkhani.