Authors

Pradeep Menon. M

Co-founder, Head - Branding & Strategy, Blackswan India NA NA

NA

Advertising not a one-stop solution: Lessons from Byjus & Paytm

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Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers

Pradeep Menon. M Mar 5, 2024 2:14 PM

Branding lessons: Roadshows alone won’t win hearts

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Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM