Prathyusha Agarwal
Prathyusha.Agarwal@e4m.com
Prathyusha.Agarwal
Authors
Prathyusha Agarwal, is the CMO, Zee Entertainment Enterprises Limited
Confinement at home has families turning to their trusted TV set: Prathyusha Agarwal
Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis
Guest Column: 5 stamps of approval viewers gave to quality content in 2017
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It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs while rejecting the formulaic