Confinement at home has families turning to their trusted TV set: Prathyusha Agarwal Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis Prathyusha Agarwal Mar 26, 2020 8:38 AM
Guest Column: 5 stamps of approval viewers gave to quality content in 2017 It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs while rejecting the formulaic Prathyusha Agarwal Dec 28, 2017 8:57 AM