R Balki
editor@exchange4media.com
@R Balki
Authors
Rewind 2010: Creativity is a very old way to judge advertising, says R Balki
R Balki, Chairman & Chief Creative Officer, Lowe Lintas, writes about creativity, effectiveness in advertising and why Lowe Lintas participates in the Effies, in this special Rewind 2010 guest article.