Ranjana Gupta
Executive Vice President, Kantar IMRB
Ranjana.Gupta@kantarimrb.com
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Authors
Ranjana Gupta is the Executive Vice President, Kantar IMRB
Pricing learnings for profitable growth: Ranjana Gupta, Kantar IMRB
Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour