Authors

Ranjana Gupta

Executive Vice President, Kantar IMRB Ranjana.Gupta@kantarimrb.com NA

Ranjana Gupta is the Executive Vice President, Kantar IMRB

Pricing learnings for profitable growth: Ranjana Gupta, Kantar IMRB

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Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta Feb 28, 2019 9:11 AM