Santanu Ghatak
Santanu@e4m.com
Authors
The definition of a brand changes as a brand delivers not just a product promise with immediate returns but also building and developing a sustained relationship.
Guest Column: AR and Selfie- how long before the twain meet?: Santanu Ghatak, MRM McCann
When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for individual needs instead of conformity based mass-production
Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann
Are brands and brand-makers interchangeable, wonders Ghatak