Saurabh Parmar
guestcolumn@exchange4media.com
@Saurabh Parmar
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Guest Column: How brands can use controversy to their advantage?
Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist
Guest Column: Branding in today’s digital age of brand-consumer interaction
Brand is a dynamic entity, which lives what it says, evolves from where it is, understands from its customers & how people perceive the brand, says Brandlogist’s Saurabh Parmar
Guest Column: Six things brands should avoid on FB
Saurabh Parmar, Founder & CEO, Brandlogist lists the typical mistakes that prevent brands from making the most of Facebook