Shanker Murudappa
guestcolumn@exchange4media.com
@Shanker Murudappa
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Guest Column: Leveraging analytics for effective lead generation
Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies
Guest Column: Leveraging analytics for effective lead generation
Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies