Authors

Sunidhi Vijay

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Brands build structured digital journeys - from discovery to purchase

Brands build structured digital journeys - from discovery to purchase?blur=25

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Jun 15, 2026 5:44 PM

Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads

Polls?blur=25

BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads

Sunidhi Vijay Jan 14, 2026 11:37 AM