Authors

Vineet Sharma

Assistant Vice President Mitchelle.Dsouza@posterscope.com @Brandscope_Ind

Assistant Vice President, Brandscope India

Measurability? The biggest question thrown at an OOH agency today

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Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM