CLA's Baaash Digital bags mandate of Pepsodent

Baaash Digital, the digital communication and social content division of Creativeland Asia Group, has recently won the digital marketing and social media mandate of oral care brand, Pepsodent. The account was won following a multi-agency pitch.

Baaash Digital’s mandate is to create engaging digital and social experiences to drive unprecedented engagement with Pepsodent’s audience online. With a keen focus on innovative and insight driven campaigns, Baaash Digital will drive forward the brand’s vision and create high impact conversations across the digital and social ecosystem.

On appointing Creativeland Asia, Swati Sharma, Sr.Brand Manager Pepsodent, India, said, “We are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together.”
Commenting on the win, Chief Operating Officer, Ankush Sohoni, Baaash Digital, said, “The oral care segment in India has witnessed significant disruption in the last couple of years. Being a highly lucrative and competitive market, it is imperative to stay ahead of the dynamic behaviours of the consumer and raise the bar on engagement. We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand.”