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The campaign is a festive tribute to Maa’s arrival and every individual’s celebration of style
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Tathastu Realty will invest Rs 200 crore to develop ‘Swarnim’, a six-acre high-street retail hub in Rewari. The project targets rising demand for organised commercial spaces in NCR.
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Senior journalist may return to AajTak as Editor, but no official confirmation yet
e4m Desk Jul 23, 2025 11:09 AM
A freelancer fired a salvo at an ad agency over unpaid dues. Though now resolved, it raises the question—who protects freelancers in advertising?
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:41 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:32 AM
As Godrej Enterprises unveils its vibrant new identity, Sumeet Bhojani, Head of Brand & Strategic Insights, decodes the brand's journey and the story behind the new logo
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
e4m Desk Jun 13, 2025 12:53 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:52 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:49 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:44 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:40 PM
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp
e4m Desk Feb 23, 2025 10:24 AM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the has said
e4m Desk Sep 18, 2024 10:39 AM
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits its recommendations
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
Dhruv Dhawan, Head of Ad at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
As a part of this association, she will feature in its upcoming initiatives, campaigns
e4m Desk Sep 13, 2024 10:20 AM
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
e4m Desk Sep 11, 2024 12:37 PM
The platform aims to simplify search for services in design, tech, and production, and has partnered with over 200 brands like Jawa Yezdi, Unilever and Google
e4m Desk Sep 11, 2024 12:27 PM
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
e4m Desk Sep 10, 2024 12:19 PM
The festival’ saw over 5,000 submissions from filmmakers across the globe
e4m Desk Sep 10, 2024 11:07 AM
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Achyut Daga was previously with The Moms Co., Good Glamm Group as General Manager, Marketing
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Prior to this, Claudia Wallace was with BMB Agency as Managing Director.
The 88-year-old has been widely regarded as the “mother of Asian cinema"
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
He was previously with Khelraja as Country Manager for Southeast Asian Markets
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
Prior to this, Amrita Asrani was with Reckitt as Global Brand Marketing Director - Fabric Care & Fashion - Strategy & Innovation
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Previously, she was Director Marketing Communications at Axtria - Ingenious Insights
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
Sonia Shenoy was the Assistant Executive Editor at the business news channel
Prior to this, Purva Misra was the Chief Human Resources Officer (CHRO) of India Today Group and Chief Operating Officer (COO) of India Today Media Institute
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The brand won the gold metals across categories for their outstanding work and creativity
Yazdi Sodawaterwala was the Head of Distribution and Marketing at Telebrands India
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Prior to this, Vaishali Kasture was with Amazon Web Services as Director & Country Head, Commercial Business, India and South Asia
Prior to this, Tejkarran Singh Bajaj held the role of Head of Originals at Jio Studios
Ankur Bhatt last held the position of Strategy and Brand Development at Dainik Jagran
The newspaper also initiated a campaign to plant more trees to mark the milestone
The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy
Harshit Sahni is now Cluster Revenue Head - Factual & Lifestyle, Eurosport, International Business - South Asia at Warner Bros. Disney
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
Sinclair held the role of Worldwide Head of Consultancy at the media agency
e4m Desk Aug 30, 2024 12:22 PM
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
e4m Desk Aug 30, 2024 12:08 PM
The brand won the gold metals across categories for their creativity, innovation and excellence
The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
Tan Jeslyn, Stellar Ace's CEO, will be stepping down from the OOH company after almost 20 years
e4m Desk Aug 29, 2024 11:42 AM
Prior to this, Balaji Prakash held the position of Executive VP and Business Head - Consumer Products Business at the company
e4m Desk Aug 29, 2024 11:37 AM
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Prior to this, Nikita Malhotra was the Digital Activations Lead for emerging markets at Adidas
e4m Desk Aug 28, 2024 12:59 PM
Prior to this, Aisha Khan held the role of Amazon Commercial Development - US Portfolio Lead at L'Oréal
e4m Desk Aug 28, 2024 12:52 PM
Sindhu Gangadharan currently serves as Managing Director of SAP Labs India
e4m Desk Aug 28, 2024 12:11 PM
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
e4m Desk Aug 28, 2024 12:02 PM
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
e4m Desk Aug 28, 2024 11:50 AM
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
e4m Desk Aug 27, 2024 12:17 PM
Rohan Jaitley is currently president of the Delhi and District Cricket Association
e4m Desk Aug 27, 2024 10:21 AM
The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
e4m Desk Aug 26, 2024 12:51 PM
Markand Adhikari is the Chairman and MD of Sri Adhikari Brothers Group (SAB Group)
e4m Desk Aug 26, 2024 12:11 PM
Ajay Jha is a senior journalist with over 22 years of experience in media
e4m Desk Aug 26, 2024 11:22 AM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
Nari Hira was the founder of Magna Publishing Co and the mind behind India's iconic magazines like Stardust, Health, Society, and Savvy
e4m Desk Aug 24, 2024 10:10 AM
Rohin Desai was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
e4m Desk Aug 23, 2024 12:45 PM
Prior to this, Bhumika Nirmal was with Purplle as Senior Director – Growth and Marketing
e4m Desk Aug 23, 2024 11:02 AM
