deKoder-Radhika and Prannoy Roy's new digital venture gains traction on counting day
The platform was launched with the aim of delivering insightful election analyses and simplifying complex global issues
deKoder-the brainchild of Radhika and Prannoy Roy, the co-founders and former co-chairpersons of NDTV, is witnessing growing popularity. Launched with the aim of delivering insightful election analyses and simplifying complex global issues, the platform has garnered considerable attention, especially on election counting day.
Tara Roy, Director deKoder Digital, shared in an exclusive interview with e4m that the platform has experienced steady growth since its inception. "The reception has been overwhelmingly positive. Viewers appreciate the clarity and depth of analysis that deKoder provides, especially during critical times like election counts," Tara Roy remarked. She emphasized that Dr. Prannoy Roy’s iconic election coverage, now featured on deKoder, is drawing significant attention. His expertise and credibility have always been highly regarded, and his move to this new platform has brought along a loyal viewership.
Rachit Tiwary, Chief of Strategy and Business at deKoder, elaborated on the venture's unique success in today's media environment. "In an era dominated by media cacophony, deKoder stands out by offering something different – less noise and more credible insights" Tiwary explained. He highlighted the platform's particular appeal to the Gen Z audience, who are increasingly disillusioned with traditional media formats and seek out reliable, well-curated content. The numbers from today morning reflect the same. At 10:45am today morning, deKoder's livestream on twitter stood at 1.67 lakh viewers, 3 times higher than the biggest players from traditional broadcast media. Similar trends were seen on deKoder's YouTube stream.
deKoder is distinguished by its innovative use of artificial intelligence to aid viewers in independently analyzing complex global matters. The website and app provide tools that empower users to dive deep into intricate topics, making sense of them without the overwhelming clutter found on many other platforms. This AI-driven approach not only enhances user engagement but also fosters a more informed and discerning audience.
The success of deKoder on election counting day is a testament to its relevance and the quality of its content. As the political landscape becomes more complex, the need for accessible and accurate analysis becomes ever more critical. deKoder's commitment to delivering this, combined with its user-friendly digital interface, positions it well to continue its upward trajectory.
Tara Roy expressed optimism about the platform’s future, noting that the steady growth and positive feedback are encouraging signs. "We believe that by continuing to focus on quality content and leveraging advanced technologies, deKoder will set new standards in digital journalism," she said.
