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Shantanu Sirohi, Co-Founder and CEO, Interactive Avenues, was honoured with the ‘Network Digital Head of the Year’ title at the e4m Media Ace Awards 2025, held on November 11 in Mumbai. The award recognises his exceptional leadership and contribution to driving digital transformation and innovation within the media and advertising industry. Under his guidance, Interactive Avenues achieved remarkable milestones in digital excellence, data-driven marketing, and creative technology integration, reinforcing its position as a front-runner in the digital ecosystem.
A blend of analytical discipline and creative flair, Shantanu Sirohi has spent over two decades turning digital complexity into exponential growth. Co-founder of Interactive Avenues (2006) and CEO since May 2025, he has steered it into India’s largest full-service digital agency. With 800+ specialists & 400+ brands, IA’s success reflects his focus on AI-led innovation, sharp strategy, bold ideas & inventive culture—balanced by his off-duty passion for restoring vintage motorcycles.
The e4m Media Ace Awards, now in its ninth edition, celebrated the outstanding achievements of media professionals and organisations that have made a significant impact on the industry. Sirohi’s win underscores his visionary approach to digital strategy and his role in redefining how brands engage with audiences in the ever-evolving digital landscape.
This year, the Jury was chaired by Santosh Iyer, MD & CEO at Mercedes-Benz India, while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media. The other jury members included some of the renowned personalities, industry leaders and experts from the media world.