Lenskart slammed for insensitive 'Shake it off like this Earthquake' SMS ad
Outrage poured on Twitter after Lenskart used Nepal earthquake to promote discount on sunglasses. SMS ad read, “Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends…”
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Published: Apr 27, 2015 8:34 AM | 1 min read
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Lenskart introduced a highly offensive marketing gimmick in order to draw customers using the Nepal earthquake as its theme. The SMS ad said :
“Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends @ http://www.lenskart.com/refer-sun”.
The ad has drawn immense criticism over social media due to its insensitive nature.
The company later on apologised for its ‘accidental choice of words’:
"We apologise for the accidental choice of words in our SMS. Our intention was not to hurt anyone's feelings. We are extremely sorry for this error - Lenskart Team," it said.
The SMS was sent shortly after an massive earthquake caused loss of lives in Nepal and parts of India on Saturday.
Outrage poured in on Twitter:
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