Mid Day goes fullyfilmi with new portal

The portal has been launched as part of Mid Day’s anniversary celebrations and is aimed at reaching the core cinema lovers

e4m by Abid Hasan
Published: Aug 13, 2012 7:30 PM  | 1 min read
Mid Day goes fullyfilmi with new portal
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Mid Day has launched an online portal for cinema lovers – fullyfilmi.com – as part of its anniversary celebrations. The website offers exclusive behind the scenes stories, interviews, movie reviews, all-access passes to parties and events, photos, videos and more.

Commenting on the portal’s launch, Manajit Ghoshal, MD & CEO, Mid Day, said, “Since Mumbai and Bollywood are inseparable parts of each other and as Mid Day is synonymous to Mumbai, we decided to connect the dots and complete the circle with the launch of our very own online Bollywood portal.”

The aim is to reach out to not just hardcore fans of Bollywood, but also those who take the business of cinema seriously.

“Fullyfilmi will go one step further than just entertainment news. It will not only bring film buffs the hottest news and events from Bollywood, but will also bring fans closer to their stars and the filmi world,” said Jahnavi Samant, Editor, fullyfilmi.com.

Fullyfilmi is a wholly-owned subsidiary of Jagran Prakashan Ltd.

Published On: Aug 13, 2012 7:30 PM