Pepsi welcomes Ahaan Panday and Aneet Padda to the brand family

The pair is set to lead Pepsi’s upcoming campaigns

by e4m Desk
Published: Mar 16, 2026 1:22 PM | 1 min read

Pepsi has welcomed Ahaan Panday and Aneet Padda to the Pepsi family.

The collaboration signals the beginning of Pepsi’s latest pop culture chapter, with the duo set to headline the brand’s forthcoming campaign.

Ahead of the official reveal, Ahaan and Aneet sparked online speculation around their "biggest trailer yet," but Pepsi had a different surprise in store. In a playful twist, the reveal turned out to be a fully equipped Pepsi Vanity Trailer a bait-and-switch that the internet quickly caught on to.

Commenting on the announcement, Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said, "Pepsi has always collaborated with gen-next talent who shape youth culture rather than merely reflect it—faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another conventional partnership announcement. We wanted to stand out with them, and flipping the script with 'the biggest trailer yet' felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that mirrors the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard."