Rajasthan Patrika set to woo readers this festive season
Rajasthan Patrika will promote its brand with the Jaipur Shopping Festival. The idea is to consolidate the brand all over the state and get more readers
Rajasthan Patrika all set to use the upcoming festival season as a brand consolidating platform. The paper will be promoting its brand with the Jaipur Shopping Festival, which commences from October 16, 2012 and will continue till November 13.
This festival will see the participation of players from the white goods, brown goods, automobile, real estate, textile, jewellery, and lifestyle sectors.
The idea is to create a huge marketing platform to bring together all sections of people. Strategic tie-ups with major bazaars of Jaipur like Johari Bazaar, MI Road, Jayanti Bazaar, Tripolia Bazaar, Raja Park and Indira Bazaar, besides malls under JSF umbrella have created integrated marketing opportunities for clients.
Commenting on this initiative, a company spokesperson said, “This initiative is a very big and wise decision for our newspaper. Rajasthan celebrates festivals in a huge manner and people buy stuff across segments throughout the festivals. We will promote our brand in different events by organising and creating a platform for people to buy things at one place.”
In order to create awareness about the festival, a campaign is underway involving outdoor, radio and print media.
The professional umbrella will structure footfalls by unique discount schemes with lots of cross promotion schemes and a mega raffle.
