e4m Connected TV Conference: Second edition to be held today in Mumbai

The growth of Connected TV (CTV) over the years has been nothing short of remarkable! CTV has undergone a rapid evolution fuelled by technological advancements and changes in consumer behaviour. To explore the growth of CTV in India and discuss the behavioural patterns of consumers in the ever-evolving streaming world, the exchange4media Group is thrilled to host the second edition of the e4m Connected TV Conference on May 9 in Mumbai. The conference brings together distinguished leaders, top brands, advertisers & professionals under one roof to decode the possibilities and challenges in the CTV ecosystem today. At the day-long conference, industry luminaries will share insights on the theme ‘CTV 360: Unleashing Impact, Forging Networks and Converging Experiences’. The Presenting Partner of the conference is Disney+ Hotstar while the Gold Partner is Lemma.

In the dynamic digital marketing ecosystem, CTV has emerged as a disruptive force, offering a 360- degree approach to amplifying brand success. There has been a surge in the adoption of smart TVs and streaming devices, transforming the way people consume television content. This growth has been propelled by factors like rapid internet penetration, rise of on-demand streaming services, and the proliferation of affordable smart TV options, all of which have converged to create a thriving ecosystem for CTV. With each passing year, CTV is expected to continue gaining traction and reshape the landscape of the television industry.

From strategic content creation that resonates with diverse audiences to embracing cutting-edge technologies, the conference will offer insights into crafting impressive brand narratives in the digital age. The upcoming conference aims to help marketers with the latest trends and innovations in the connected TV ecosystem by providing insights into viewership trends and consumer behaviour in the CTV space.

Check the power-packed agenda here.

The conference will be followed by the e4m Play Streaming Media Awards 2024 that recognises and honours the talent, content, brands and platforms for their excellence, innovation and creativity. The prestigious awards recognise and celebrate remarkable achievements across five main categories, each of which is subdivided into specific sub-categories.