e4m IDMA 2024: Mahindra Automotive wins gold metal for its impressive campaign for Thar

The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 honoured the impressive and impactful work done in the digital media ecosystem. The awards night celebrated the brands and agencies for their innovation and creativity in curating insightful campaigns. At the spectacular awards night Mahindra Automotive took home a gold metal for its campaign named ‘Mahindra Thar presents #ExploreTheImpossible’. The media campaign was executed by Interactive Avenues.

The strategic media campaign by Mahindra Automotive helped in achieving stunning results that elevated the brand relevance to new heights. Through its innovative approach, the brand conquered valuable competitor videos, seamlessly converting them into captivating narratives & showcasing them with Thar's remarkable 100K production milestone video. This resonated powerfully with the audience, garnering over 25 million video views and reaching a staggering 12 million individuals.

The success of the campaign was propelled by highly customised intent placements, ensuring our message reached the target audience at precisely the right moment, fostering authentic connections and driving tangible results.

The Indian Digital Marketing Awards honoured the outstanding work done in the digital media realm and celebrated brands and agencies for their exemplary work, innovation and creativity in curating insightful and impressive campaigns. In 2024, the IDMA jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The Indian Digital Marketing Awards selected the winners across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.