e4m IDMA 2024: Wavemaker, Mindshare, Mondelez, L'Oréal take home big honours

The exchange4media Group hosted the 15th edition of the Indian Digital Marketing Awards (IDMA) on Friday at a star-studded award ceremony in Mumbai. The awards recognised, honoured and celebrated the outstanding work done in the digital media ecosystem by awarding brands and agencies for their excellence, innovation and creativity in curating insightful and impressive campaigns. The big wins of the night were bagged by Wavemaker India, Mindshare India, Mondelez India, L'Oréal India and Hari Menon in the 'Hall of Fame' category.

At the awards night, Wavemaker India was adjudged the ‘Best Digital & Social Media Agency of the year’, Mindshare India won the ‘Best Mobile Media Agency of the year’ title, the award for ‘Best Digital and Social Media Advertiser’ was given to Mondelez India, the ‘Best Advertiser on Mobile’ was bagged by L'Oréal India while the ‘IDMA Person of the Year’ honour was given to Hari Menon, Co-Founder and CEO of BigBasket.

Coming to the medal tally, Wavemaker India took home 36 metals at IDMA including 18 golds, 12 silver and 6 bronze metals across categories. On the other hand, Mindshare India won a total of 16 metals including 5 golds, 7 silver and 4 bronze metals, Mondelez India won 14 metals including 9 golds and 5 silver metals while L'Oréal India won 8 metals including 5 golds, 2 silver and 1 bronze metals across categories.

Apart from the big winners, the other key brands and agencies that took home gold metals include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico Ltd, among others. The dazzling awards night was a grand affair, graced by the presence of top industry leaders, heads, and experts from the digital marketing sphere while the attendees were treated to an evening of glamour and recognition.

The Indian Digital Marketing Awards recognise and celebrate the exceptional work and achievements of brands and agencies across eight prime categories, which are further divided into several sub-categories. The major categories include Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards. This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.

The event is Powered by ABP Live, the Growth Partner is Mobavenue and the Gold Partner is Business Standard. Check the full list of winners.

Check the complete list of winners here: