Prasar Bharati OTT: 40 channels on board but big four stay away
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
The major four television networks have chosen not to stream their linear channels on Prasar Bharati’s upcoming OTT platform, sources have shared with e4m. Despite the government's offer of a lucrative revenue-sharing model, these networks likely made this decision because they already have a strong presence on their own OTT platforms. While these top networks did not apply, sources familiar with the matter told e4m that the pubcaster received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform.
e4m has learnt that these channels were shortlisted based on GRPs, reach and trends. While 40 channels have already submitted their agreements, the remaining four are yet to do so. The 40 channels include a diverse range of content, such as news, regional programming, music, movies, and more.
A senior executive with a leading broadcaster shared that Prasar Bharati's OTT platform might struggle to attract major broadcasters due to potential conflicts with their existing OTT strategies and complications with Distribution Platform Operators (DPOs).
“While the 65% revenue share is enticing, big players prefer to keep content exclusive to their own platforms for better control and revenue. Smaller broadcasters might see this as a good opportunity, but the platform's success will depend on its
