“Tackle the hyperbole around data & real-time planning”
Nick Emery, CEO, Mindshare Worldwide talks about what can be expected from him in his Keynote Address at e4m Conclave, presented by Jagran1
We believe that everything begins and ends in media. In a world where some agencies struggle with the financial pressure to commoditise business, we believe that people are having more fun with words, pictures and numbers than ever before – all powered by an increasing flow of data. The opportunities for a global media agency network are now limitless.
India is in the vanguard of our industry’s revolution. Its boundless talent and entrepreneurial spirit, which embodies the ‘nothing is impossible’ attitude of modern media, is an example to the world. Its increasingly digitally savvy population – digital spend is growing at 30 per cent and there are almost 1 billion mobile connections acting as the glue between rural and urban populations – means it’s no surprise that India is leading the world in analytics, with The Times of India reporting that the country will be the prime beneficiary of a new $20 billion global analytics outsourcing industry by 2018.
But before this, we must as an industry tackle the hyperbole that currently exists around data and real-time planning. Everyone is talking about ‘big data’ but few are actually putting their money where their mouth is and doing what it takes to harness this new opportunity. We are at a crossroads, we can either reinvent our business or we will have no business in five years – it is as simple as that.
At the exchange4media Conclave, I will talk about what is really happening in the media and marketing world, what challenges we face, separating the fact from the fiction and what we need to do to succeed. I'm sure I'll learn as much as I share, as I always do when I visit India. One thing is certain, I will leave India more inspired than when I arrive...
The author Nick Emery, CEO, Mindshare Worldwide is the Keynote Speaker at exchange4media Conclave 2012, presented by Jagran. Emery’s session is on October 23, 2012 in Mumbai. The session would be chaired by none other than industry doyen Sam Balsara, Chairman and Managing Director, Madison World.
