Vishwajeet Parashar steps down as CMO of Bajaj Capital

He was associated with Bajaj Capital for over two decades

by Ruhail Amin
Published: Jul 18, 2022 5:41 PM | 1 min read

Vishwajeet Parashar has stepped down as CMO of Bajaj Capital. He confirmed this development to e4m.

Parashar has served a long innings at Bajaj Capital. He joined the group in the year 2000 and recently completed 22 years with the organisation.

At Bajaj Capital, he was known as the leading brand storyteller and credited for translating complex solutions and products into driving awareness, brand consideration, and business growth.

Parashar has also been actively involved in conceptualising media strategy towards business accounts; lead media activities and identify revenue generation streams in liaison with business unit leaders, product owners, business team and subject matter experts to create collateral and targeted messaging and maximise user engagement.

Parashar has completed his B. Com from Delhi University and Leadership Management Program from IIM Bangalore.

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Published On: Jul 18, 2022 5:41 PM

Tags Bajaj Capital Vishwajeet Parashar