News channels changing hues with people's verdict

Indian media world was heated up with the 14th General Elections, concluded recently. MAXUS (formerly Maximize) carried out an extensive study tracking the change in viewership share and viewing patterns across different target groups. An in-depth presentation….

e4m by exchange4media Staff
Published: Jun 2, 2004 8:05 AM  | 1 min read
News channels changing hues with people's verdict
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Indian media world was heated up with the 14th General Elections, concluded recently. MAXUS (formerly Maximize) carried out an extensive study tracking the change in viewership share and viewing patterns across different target groups. An in-depth presentation….

Published On: Jun 2, 2004 8:05 AM 
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