Education sector print ads up 4 pc in H1 '11: AdEx Analysis
Education sector print advertising witnessed a growth of 4 per cent in H1 2011 vis-à-vis H1 2010. The top two categories – educational institutions and coaching/ competitive examination centres contributed to 90 per cent of the sector advertising. IIPM, Career Point and Allen Career institute topped the list of most advertised brands during H1 2011.
Education sector print advertising witnessed a growth of 4 per cent in H1 2011 vis-à-vis H1 2010. The top two categories – educational institutions and coaching/ competitive examination centres contributed to 90 per cent of the sector advertising. IIPM, Career Point and Allen Career institute topped the list of most advertised brands during H1 2011.More
