Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17
exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property
exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. The function was held today (April 12, 2017) at ITC Grand Central, Mumbai and was presented by 92.7 BIG FM.
The big winners of the night included Zenith Media, which was named Radio Media Agency of the Year, BBH India and Scarecrow Communications, which were jointly named Radio Advertising Agency of the Year. Nestle was honoured as Radio Advertiser of the Year. Radio City’s RJ Ginnie was named the RJ of the Year while the legendary Ameen Sayani received the Lifetime Achievement award.
Zenith Media won 4 Silver metals in all. BBH India and Scarecrow Communications both won 2 Gold and 1 Silver metals. BBH India won Golds for “Abbott Alive Spots” for Abbott Healthcare while Scarecrow Communications won Golds for the campagins “Delhi-ite” and “Mumbaikar” for Radio City.
Radio City won a Gold for “Tootey hue Khwaab” for UP Traffic Police along with 2 Silver and 4 Bronze metals while 93.5 Red FM won a Gold for “Nicotex – Unfriend” for Nicotex. RED FM also won 4 Bronze metals. Contract Advertising also won a Gold for “Lag ja gale” for RD Overseas and 1 silver metal. Radio Mango won a Gold and 3 Silvers. It won Gold for the “Oppam” campaign for Bismi. 92.7 BIG FM won a Gold, 3 Silvers and 1 Bronze overall. It won Gold for “One Nation One Song One Network” for Vodafone. Club FM won a Gold for its campaign on Women’s Day as well as a Bronze metal. Orissa’s Radio Choklate won a Bronze metal. ENIL Radio Mirchi won 3 silvers. Madison won a Gold for “Raymond Trouser Exchange” for Raymond Ltd. and 1 Bronze metal. Mindshare won 3 Bronze metals.
The co-partners for the event were HIT 95 FM and Radio City 91.1FM
The complete list of winners can be seen below:
Categeory | SubCategeory | ENTRY NAME | Entratnts | Client | Medal |
BROADCASTER AWARDS | Best On Air Promotion by a Network of Radio Stations for Self | Call Your Mother | ENIL RADIO MIRCHI | Silver | |
BROADCASTER AWARDS | Best On Air Promotion by a Single Radio Station for Self | One Day With CM | Red Fm Ahmedabad | Bronze | |
BROADCASTER AWARDS | Best On Air Promotion by a Single Radio Station for Self | Radio City - Diwali Ka Samaan Direct From Kisaan | Music Broadcast Ltd- Radio City | Silver | |
BROADCASTER AWARDS | Best On Ground Promotion by a Single Radio Station for Self | MIRCHI SILENT PARTY | ENIL RADIO MIRCHI | Silver | |
BROADCASTER AWARDS | Best On Internet Radio Promotion by a Single Radio Station for Self | Halcyon on Radio City Dance on PlanetRadiocity.com | Music Broadcast Ltd- Radio City | Bronze | |
BROADCASTER AWARDS | Best Public Service Initiative by a Radio Station or a Network of Radio Stations | Galat Ladki | 93.5 RED FM | Bronze | |
BROADCASTER AWARDS | Best Public Service Initiative by a Radio Station or a Network of Radio Stations | Loc Se Last Letters | 93.5 RED FM | Bronze | |
CREATIVITY | Best First Time Creative | Abbott Alive Spots | BBH India | Abbott Healthcare Pvt. Ltd. | Gold |
CREATIVITY | Best First Time Creative | Lag ja gale | Contract Advertising | RD Overseas | Gold |
CREATIVITY | Best Single Commercial- Automobiles | Churaliya | Contract Advertising | RD Overseas | Silver |
CREATIVITY | Best Single Commercial- Corporate | Delhi-ite | Scarecrow Communications | Radio City | Gold |
CREATIVITY | Best Single Commercial- Media & Entertainment (TV Shows/Films) | Voices | Scarecrow Communications | Outlook Group | Silver |
CREATIVITY | Best Single Commercial- Media & Entertainment (TV Shows/Films) | Mumbaikar | Scarecrow Communications | Radio City | Gold |
CREATIVITY | Best Single Commercial- Pharmaceutical, Healthcare and wellness | Abbott Alive Spots - Rafting | BBH India | Abbott Healthcare Pvt. Ltd. | Silver |
CREATIVITY | Best Single Commercial- Public Service | Ao milo silo salo | Radio City | Bronze | |
CREATIVITY | Best Single Commercial- Services | DC Book Fest | Radio Mango | DC Books | Silver |
EXCELLENCE | Life Time Acheivement Award | Mr. Ameen Sayani | |||
EFFECTIVENESS | Best First Time Effective Use of Radio | HotHeads mein Mirchi | Zenith Media | Nestlè | Silver |
EFFECTIVENESS | Best First Time Effective Use of Radio | Raymond Trouser Exchange | Madison | Raymond Ltd | Gold |
EFFECTIVENESS | Best Use of Branded Content or Sponsorship on Radio | Tootey hue Khwaab | Radio City | Uttar Pradesh Traffic Police | Gold |
EFFECTIVENESS | Best Use of Radio | Kurkure Family Express | Mindshare | PepsiCo India | Bronze |
EFFECTIVENESS | Best Use of Radio | Sonata Manzil Pe Nazar | RBNL | Sonata | Bronze |
EFFECTIVENESS | Best Use of Radio | Finding Mirchi for Maggi Hotheads | ENIL RADIO MIRCHI | Nestlè | Silver |
EFFECTIVENESS | Best Use of Radio | One Nation one Song One Network | 92.7 BIG FM | Vodafone | Gold |
EFFECTIVENESS | Best Use of Radio for a Launch | Reviving an Iconic Communication | Mindshare Mumbai | Hindustan Unilever | Bronze |
EFFECTIVENESS | Best Use of Radio for a Launch | Oppam | Radio Mango | Bismi | Silver |
EFFECTIVENESS | Best Use of Radio for a Launch | HotHeads mein Mirchi | Zenith Media | Nestlè | Silver |
EFFECTIVENESS | Best Use of Radio for Long term Effectiveness | Hugs are Ezee, Everybody Needs One | Madison World | Godrej Consumer Products Ltd | Bronze |
INNOVATION | Best Digital/Web Streaming by a Radio/ Network | Sonata ACT Manzil Pe Nazar | 92.7 BIG FM | Titan Company Ltd | Silver |
INNOVATION | Best Digital/Web Streaming by a Radio/ Network | HotHeads mein Mirchi | Zenith Media | Nestlè | Silver |
INNOVATION | Best Radio Media Innovation | Women's Day | Club FM | Gold | |
INNOVATION | Best First Time Innovation | HotHeads mein Mirchi | Zenith Media | Nestlè | Silver |
INNOVATION | Best First Time Innovation | Abbott Alive Spots | BBH India | Abbott Healthcare Pvt. Ltd. | Gold |
INNOVATION | Best First Time Innovation | Oppam | Radio Mango | Bismi | Gold |
INNOVATION | Best Use of Multi-city Radio Stations | Kurkure Family Express | Mindshare | PepsiCo India | Bronze |
INNOVATION | Best Use of Multi-city Radio Stations | Sonata ACT Manzil Pe Nazar | 92.7 BIG FM | Titan Company Ltd | Silver |
PROMOTIONS | Best First Time Promotion | Cancer Detective | Club FM | Club FM | Bronze |
PROMOTIONS | Best First Time Promotion | Gig City | Music Broadcast Ltd- Radio City | Silver | |
PROMOTIONS | Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) | NEELESH misra | 93.5 RED FM | RED FM | Bronze |
PROMOTIONS | Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) | Gig City | Music Broadcast Ltd- Radio City | EPSON INDIA (Printers) | Bronze |
PROMOTIONS | Best On Air Promotion for a Client- Multiple Station | Oppam | Radio Mango | Bismi | Silver |
PROMOTIONS | Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) | JABAR FAN- Official Odia Version of FAN Song Anthem | Radio Choklate 104 FM | Yashraj Films Ltd. | Bronze |
PROMOTIONS | Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) | Radio City ki Bullet | Radio City | Radio City | Bronze |
PROMOTIONS | Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) | Kurkure Family Express | RBNL | PEPSICO INDIA HOLDING PVT. LTD.-MS | Silver |
PROMOTIONS | Best On Air Promotion for a Client- Single Station | Nicotex - Unfriend | 93.5 RED FM | Cipla | Gold |
EXCELLENCE | RJ of the year | RJ GINNI | |||
EXCELLENCE | Radio Advertiser of the year | Nestlè | |||
EXCELLENCE | Radio Media Agency of the year | Zenith Media | |||
EXCELLENCE | Radio Advertising agency of the year | BBH India | |||
EXCELLENCE | Radio Advertising agency of the year | Scarecrow Communications |