Banijay Asia & Nadiadwala Grandson Entertainment to invest Rs 100cr+ in content: Report
The two will invest in content that spans original shows and adaptations
Television production and distribution company Banijay Asia will reportedly team up with Nadiadwala Grandson Entertainment to pump in over Rs 100 crore in content that includes original shows and adaptations. A news report says that the partnership with combine the unique strengths of both parties that specialise in content production and TV/streaming.
Banijay Asia is a production company creating content for television, films and OTT platforms. Its expertise covers genres including entertainment, factual, scripted and reality. Nadiadwala Grandson Entertainment is a Mumbai film production company based in Mumbai.
