Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health, South Asia, has taken up the additional responsibilities of Bangladesh and Sri Lanka in addition to India. In her new role, she will be building brands and businesses for Bayer Consumer Health in Bangladesh and Sri Lanka along with India.
She made the announcement of her new role on LinkedIn. "I am excited to take on the additional responsibility of serving the ~200 million consumers in Bangladesh and Sri Lanka, in addition to the 1.4 billion consumers in India, with best-in-class science-based self-care solutions”, the LinkedIn post read.
“The past four years have been a thrilling experience, and I am committed to applying all the learnings from the India launch to drive impactful results. I look forward to building brands and business together with my amazing hashtag#TeamBayer and our agency partners”, the post added.
Ritu Mittal is a seasoned business leader with 19 years of experience in FMCG, Consumer Health, and Technology. She specialises in shaping brands and businesses that redefine industry standards, enhance consumer lives, and achieve remarkable commercial success through creative and technology-driven experiences.