Aditya Birla Sun Life Insurance's Jaimit Doshi has joined Lenskart as Global Head of Marketing and CEO of Hustlr. He made the announcement on LinkedIn.
Prior to joining Lenskart, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer.
"Yesterday I joined Lenskart.com with a dual role - as Lenskart’s Global Head of Marketing and CEO of Hustlr, their phenomenal successful brand. So when Peyush Bansal offered me this role over one dinner meeting, much as it was difficult to leave Aditya Birla Sun Life Insurance, it was an offer that was impossible to refuse. I almost jumped first and thought later", his LinkedIn post read.
On September 2, Jaimit Doshi announced his departure from Aditya Birla Sun Life Insurance after 5 years.
Doshi has been associated with other fintech companies in the past, leading marketing verticals.