Partha Sinha appointed President and Chief Brand Officer at BCCL
Partha Sinha was previously the President, Response, where his primary responsibility was to grow the revenue and facilitate the interaction between brands and content
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Published: Jul 12, 2024 4:49 PM | 1 min read
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Partha Sinha has been named President and Chief Brand Officer at Bennett, Coleman & Co. Ltd (The Times Group), reliable sources have told e4m.
Sinha was previously the President, Response, where his primary responsibility was to grow the revenue and facilitate the interaction between brands and content.
Back then, he was chosen for the role given his contextual familiarity and strategic clarity, according to Sivakumar Sundaram, President, Revenue, BCCL.
Sinha is an alumnus of IIT Kharagpur and IIM Ahmedabad. In a career spanning about 30 years, he has been a nuclear design engineer, a banker, the strategy and marketing head of media and internet companies and an advertising strategist.
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