Rohin Desai appointed Chief Client Officer-Media Buying at Madison World

Rohin Desai was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios

by e4m Desk
Published: Aug 24, 2024 9:48 AM | 1 min read

Rohin Desai has been appointed the Chief Client Officer at Madison World at Media Buying. As per his LinkedIn, Desai has been appointed in August.

He was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios.

Desai’s previous stints include Head of Trading and Partnerships with Mindshare India and Vice President of Media Buying at Madison World.

He has also worked for Lintas Media Group, Godrej, ICICI Prudential Life Insurance and Wavemaker India.

Desai has over two decades of experience in media planning, advertising and trading with a focus on building and maintaining relationship with partners to drive business growth for clients. He is skilled in managing investments, revenue management and marketing communications and is a media specialist with exposure across key categories - FMCG, Telecom, E - Com, BFSI, Auto, Retail.