Sanath R Pulikkal joins Bajaj Consumer Care as CMO
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
Sanath R Pulikkal has been appointed as Chief Marketing Officer (CMO) at Bajaj Consumer Care, the company said in an exchange filing on BSE. Prior to this, he was the General Manager of Marketing - Home Care at Dabur India where he looked after brands like Odomos, Odopic, SaniFresh, Dazzl & Odonil.
“Mr. Sanath R. Pulikkal (categorized as SMP) has joined the organization on June 10, 2024, as Chief Marketing Officer”, the BSE filing read.
According to the filing, Abhishek Prasad has tendered his resignation from the position of Head-Marketing of the Company to pursue opportunities outside the organization.
Sanath is a result-driven marketing professional with over 20 years of experience in managing key brands in challenging market environments. He has expertise in pioneering innovations, product launches & category marketing in FMCG (Food/Beverage and Home Care) & automotive industry.
In his previous stints, Pulikkal has worked with Tata Motors, Jyothy Labs Ltd, Mahindra & Mahindra, among others.
