Stagwell's Assembly appoints Samantha Scott as Managing Partner, Europe

Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.

by e4m Desk
Published: Aug 28, 2024 1:39 PM | 2 min read

Stagwell's (STGW) global media agency, Assembly, has announced the appointment of Samantha Scott as Managing Partner in Europe.

She will report to James Appleby, Managing Director, UK, and her appointment is effective immediately.

Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.

Scott recently worked closely with premium luxury brand William Grant & Sons UK, where she managed the expansion of services from media to creative and eCommerce domains. She also supported branding performance for global FMCG retail client McCormick across European markets and played a key role in orchestrating the integration of the Fetch and 360i brands.

"I am excited to be joining Assembly at this moment in its growth, transforming brand and media performance for a fantastic group of clients," said Scott. "I've already been wowed by some of the solutions being built, particularly those that are AI-driven. Harnessing my entrepreneurial flare, I'll strive to foster further sustainable growth across Europe and globally. I can't wait to get started!"

"At Assembly, our dedication to driving our clients' business and media performance forward is what gets us up every day," said Appleby. "Sam's positive energy and growth-oriented mindset are perfectly suited to this and the culture we are building here. With her proven track record, craft in performance media, and client leadership expertise, I am confident she will empower our team to achieve even greater results for our clients."

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Published On: Aug 28, 2024 1:39 PM

Tags Stagwell Assembly Samantha Scott